Two Sides of the Same Coin
When content does not reach its intended goals, there are at least two approaches to a solution:
- Adjust the content and/or its structure, presentation, etc., or
- assist the people working with the content to adjust themselves so that they can do better work with what’s already there.
Most people seem to focus on the first approach, maybe because it is the most obvious, and easiest way to effect change. But don’t disregard no. 2, because it is the more sustainable approach. Ideally, combine both.