The Content Shrinks

Reduce costs by insourcing content strategy, creation and curation. Produce content that drives sales by using existing know-how and internal talent. Make work flow more easily within and across teams. Recruit and retain happy, productive employees.

Truly great content can only be produced by truly great people. We enable your employees and teams to become the best at what they do and who they are so that they deliver measurably outstanding results.

Part of MAULCO., The Content Shrinks is a loosely-knit network of strong-minded strategists, corporate change and team building experts. We offer content therapy and corporate change without the buzzwords and are available world-wide for on-premises and remote projects alike.

What we do

Humane Content Workflows: Optimize content processes, connect silos and boost revenue. Content is not just a workhorse: it’s part of your workforce. We create human-first content workflows that reduce friction within teams and across team and department boundaries. The result: relevant, on-target content that gets the job done.
Content Strategy Insourcing: Reduce costs by bringing content back home. We assist you in moving content strategy, creation and governance back where it belongs: your employees’ and teams’ knowledge and experience. Become independent from agencies and invest in your company instead of someone else’s.
Corporate Change Management: Align and attract employees with your core values. Authentic content is a powerful catalyst that brings and keeps teams together. We support you in communicating your company’s values to your employees, as the more aligned they are with your firm, the more likely they’ll do a brilliant job.

Why our Work Works

Only great people can create great content. We help your content creators, curators and govenors become great at how they work and who they are so that they can deliver better results than ever before.
Well-structured people create well-structured content. We tidy up content creation, curation and governance workflows, boiling them down to their essence, in software and wetware.
Purpose leads to simplicity leads to success. We assist you in uncovering the true capital-P Purpose of your work and make sure that your employees and partners truly understand why they’re doing what they’re doing.
Humane leadership creates efficient teamwork. The way you manage your teams says a lot about the way your teams create and govern content. We work with your managers and teams to make them breeze through their workflows and deliver outstanding results.

Available as: Consulting, Workshop, Speaking Event.