Transfer of Purpose is Transfer of Trust is Profit

Ariel Schwartz for Co.Exist:

Want to make more money? Make sure your employees feel like they’re working for something greater than just profit.

The author recognizes that this is, of course, common sense: Common sense that has been confirmed (again) by a current study from Deloitte.

Now a company’s purpose is always more than just a raison d'être. It is a prerequisite for profit, and making profit is easier when the customer feels (or at least knows about) this purpose.

To make your soon-to-be customers feel your purpose, infuse your content and the content processes with it.

Content as transmitter of purpose. — Common sense?