Transfer of Purpose is Transfer of Trust is Profit
2013-05-31
Want to make more money? Make sure your employees feel like they’re working for something greater than just profit.
The author recognizes that this is, of course, common sense: Common sense that has been confirmed (again) by a current study from Deloitte.
Now a company’s purpose is always more than just a raison d'être. It is a prerequisite for profit, and making profit is easier when the customer feels (or at least knows about) this purpose.
To make your soon-to-be customers feel your purpose, infuse your content and the content processes with it.
Content as transmitter of purpose. — Common sense?