The 1 Commandment of Content
Even though it seems to be just another list post at first glance, you should read through Scott Donaton’s 10 Commandments of Content. Don’t have the time? This aside may be the one commandment that really matters the most.
Stories should be at the heart, not the tail, of your marketing plan.
If stories are not at the heart of a marketing plan, and told from the hearts of those involved, they shouldn’t be told at all.