Signifié/Signifiant

Via CJ Chivers on A Lesser Photographer, this gem by David duChemin should be in every content strategist’s and editor’s list of daily mantras:

Sometimes a photograph is a means to say, ‘Look at this!’ and other times a means to say, ‘Look at me!’ I’ve got too many of the latter and not enough of the former. The ones made for the latter will always be forgettable.

Read the whole post and think “content” whenever you read “photograph.”