MAULCO.

Decades

The 2011 video Making of a Steinway Piano has been making the rounds again recently. Today, boingboing’s David Pescovitz pointed out that the video was produced using the original “decades-old audio from a narrated factory tour by the late John H. Steinway.” Content reuse at its best.

Which pieces of your content could be re-used in years, or even decades? And what can you do now to increase the chances of creating such content?