Day 15: Winning the Name Game

Jennyfer-Noelle, Maurice-Fabrice, Annah-Strawberry … all these are children’s names which may leave you wondering: What on earth were the parents thinking? Well, probably too much. A name can be weighed down by memories of generations past and hopes for the progeny’s future. An enterprise needs a fitting name, too, and as so often the answer can be found in simplicity.