Mathias MaulMarketing at the Interface

The always wonderful Jessica Hagy reminded me: More information does not at all equal less confusion.

So … in my ongoing quest to reduce unnecessary complexity, I will shut down this site and move most of the articles to the main MAULCO. website at maulco.de.

Real Soon Now. Probably still in 20092010.

… Thanks for the reminder, Jessica!

Phew.

My last post was concerned with our new, small and sometimes smelly project. This was more than eight months ago, and I am ever so slowly leaving my sleepless hibernation mode.

Before we got our son, I thought that having kids would change my life. Now I know that it doesn’t change a life, it takes away the old life and replaces it with a whole new one. (For the geeks among you: It’s not like upgrading from Mac OS 8 to Mac OS X or from CP/M to Ubuntu, it’s rather like being Catweazle.)

To summarize: Phew.

Unfortunately, some projects were affected by my eight-month sleepless hibernation, and didn’t move much, or at all. Beginning January 1st, I started resurrecting them, one by one, and adding new projects.

• My dearest project, HeadProCoaching® mental golf coaching, is in dire need of a re-launch and more international expansion. This is scheduled for Feb/Mar 2009. Follow @headprocoaching on Twitter to stay up-to-date.
• The main website for my marketing consulting business, maulco.de will also be relaunched Real Soon Now.
• There is a new sideline project which gained much momentum days after going live: Give the Recession the Finger! is (we believe) the perfect compact personal coaching programme [sic] for all those who have been hit by the recession and need to get back into business.
• Our new marketing association is scheduled for pre-launch next week. Follow @IMACT on Twitter to stay up-to-date.
• I narrowed the focus of my psychotherapeutic practise in Hamburg to three common ailments and repackaged the …

YEEEEEEEHAAAAAAAAAAAAAAAAAW! Sorry to interrupt this blog post … Just received an email from my wife that our small (and, nowadays, much less smelly) project just learned to crawl. Phew, again.

• … session format. Only four-hour power sessions, this seems to be the most effective format for the majority of clients.

Gotta go now and do some more re-launching. Much to do to get back into shape, but this time I’m quite optimistic that the next post on this blog won’t take another eight months.

Last week, our wonderful son was born, and we are full of joy. (Thanks to all of you for your congratulations, good wishes and presents!)

Talking of which—Is there a better motivation to implement Tim Ferriss’ “Four Hour Workweek” than knowing that each hour spending with your beloved ones matters so much more than spending it in the daily rat race?

How do you define your business? How do you define your position in relation to your customers and your competitors? In short: How do you define yourself?

I am here: (Click to show JPG | PDF)

Where are you? Share your ideas in the comments!

1. Use a self-referential title.
2. Use self-referential content.
3. Leave top ten lists unfinished.

Welcome, folks. Let’s get started!