General

Hibernate to Dis^H^H^HLife

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Phew.

My last post was concerned with our new, small and sometimes smelly project. This was more than eight months ago, and I am ever so slowly leaving my sleepless hibernation mode.

Before we got our son, I thought that having kids would change my life. Now I know that it doesn’t change a life, it takes away the old life and replaces it with a whole new one. (For the geeks among you: It’s not like upgrading from Mac OS 8 to Mac OS X or from CP/M to Ubuntu, it’s rather like being Catweazle.)

To summarize: Phew.

Unfortunately, some projects were affected by my eight-month sleepless hibernation, and didn’t move much, or at all. Beginning January 1st, I started resurrecting them, one by one, and adding new projects.

  • My dearest project, HeadProCoaching® mental golf coaching, is in dire need of a re-launch and more international expansion. This is scheduled for Feb/Mar 2009. Follow @headprocoaching on Twitter to stay up-to-date.
  • The main website for my marketing consulting business, maulco.de will also be relaunched Real Soon Now.
  • There is a new sideline project which gained much momentum days after going live: Give the Recession the Finger! is (we believe) the perfect compact personal coaching programme [sic] for all those who have been hit by the recession and need to get back into business.
  • Our new marketing association is scheduled for pre-launch next week. Follow @IMACT on Twitter to stay up-to-date.
  • I narrowed the focus of my psychotherapeutic practise in Hamburg to three common ailments and repackaged the …
YEEEEEEEHAAAAAAAAAAAAAAAAAW! Sorry to interrupt this blog post … Just received an email from my wife that our small (and, nowadays, much less smelly) project just learned to crawl. Phew, again.
  • … session format. Only four-hour power sessions, this seems to be the most effective format for the majority of clients.

Gotta go now and do some more re-launching. Much to do to get back into shape, but this time I’m quite optimistic that the next post on this blog won’t take another eight months.

posted Jan 30, 2009 to

What Makes a Truly Great Customer?

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What makes a truly great customer? No, not that he pays your bills in time, or that he recommends your services to prospects.

If you are a web developer, you know what it’s like to spend hours on hours cursing and battling the dreaded MSIE to make it display your customer’s website correctly. A truly great customer doesn’t just e-mail you a thank you note if you succeed.

No, the mark of a Truly Great Customer is that she mails you a custom-printed t-shirt.

Thanks, Petra!

posted Nov 14, 2007 to

My positioning statement.

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How do you define your business? How do you define your position in relation to your customers and your competitors? In short: How do you define yourself?

I am here: (Click to show JPG | PDF)

Where are you? Share your ideas in the comments!

posted Feb 01, 2007 to

10 Worst Ways to Jump-Start a Weblog

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  1. Use a self-referential title.
  2. Use self-referential content.
  3. Leave top ten lists unfinished.

Welcome, folks. Let’s get started!

posted Feb 01, 2007 to

Services and Products

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I offer highly specialized marketing services, both online and offline, for individuals and companies in the businesses of personal coaching, training and therapy.

That’s it, in a nutshell. To find out more, please read this PDF document.

posted Jan 03, 2007 to

About this Website

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Welcome to the interface between pragmatic marketing, personal coaching and the IT business.

Phew, that’s quite an opening statement, eh? Let me explain. First, if you haven’t done already, please read the text in the header of this page. Then you might want to look at my positioning statement (JPG | PDF). This should answer most questions about what this is all about.


If you’re still with me, continue reading (and possibly commenting on) some blog entries. If you consider hiring me, read about my services here.

Personal Info

Eons ago, I graduated in linguistics, comp sci and English, specializing in psycholinguistics and AI. After receiving a master’s degree on the topic of automatic speech recognition, I spent some years as consultant and project manager in the IT industry.

Having learnt during those years that people seem to be much easier to handle than computers, I got educated in several coaching methodologies, then finally turned away from IT and started my own business in personal coaching and training. The necessity of suddenly having to sell my own services led me to become quite a successful marketer both for myself and, later, for my clients.

Now, at the beginning of 2007, I am back in the game, combining the knowledge and experience that I accumulated over the last fifteen years to offer consulting at the interface of marketing, personal coaching and training and the IT industry.

More Personal Info

Born 1975, still alive and well. Not a native speaker of English, so corrections are welcome. To find out all those naughty personal details, just peruse my Flickr photosets. There are also some rather lovely origami pictures there.

posted Jan 03, 2007 to